Importance of UTM codes

Imagine this; You’re launching a new product that you’ve been working on for the last few weeks.

Of course, you want to make sure everybody knows about it, so you’ve created this great promotion plan. You’ve highlighted it in your newsletter, shared it on all of your social media accounts and you might’ve even written a guest blog related to the launch to gain more traction on your website. Your hard work starts to pays off as you notice the traffic on your site spike up!

Naturally, you’d want to know which of your marketing efforts performed the best and so you'd go to check out your stats on Google Analytics. Most likely, you would see a high amount of visits coming from referrals without any specific information on the source of these.

This is where UTM codes would have helped you out.

To find out 4 ways in which you should benefit from UTM codes, click on the buttons below!

So, we've discussed the various reasons why UTM codes should be enforced by every digital marketer. Go on to the next page to learn how you can check the results of your efforts in Google Analytics!