7 Tips to Rock UTM Coding

No spaces

When adding UTM codes to a URL, you might have to create codes which consist of multiple words. If this is the case, do not use spaces to divide the words, but rather place dash signs or underscores in between.


As discussed on the previous page, people do not like clicking on lengthy and odd looking links. Consider using UTM shorteners to make your URLs seem more appealing and trustworthy!

Internal link coding

This is a big no-no. Never ever add UTM codes to any internal links! Clicks on your site are already tracked by Google Analytics and by adding UTM codes. Internally coding links will cause Google Analytics to count each link click as a new session on your website.


Consistency is key. To stay on top of the codes you or your colleagues are using or have used before, naming conventions codes saved in spreadsheets are the way to go. In addition to this, we advise you to use lower-case letters only to avoid easily made mistakes.

Link placement

UTM coded links can be used in various ways. Add them to your URLs when placing links on social media, display ads, referral sites and they can even be used for tracking the success of printed ads!

Test links

Always check if your UTM coded links are working correctly before placing them on external sources. Needless to say that it would be a shame if the site you are directing visitors to can't even be reached by anyone in the first place!

Not using UTMs

Be sure to always UTM code your external online campaigns in order to track their performances. If you don't, you'll be missing out on essential information needed to level up your digital marketing game!

Congrats! You've gone through all the information you'll need to start implementing UTM codes into your strategies! Check out the next page for some contact details!