Four Mother's Day Campaign Tips

In order to increase your chances of running a successful Mother's Day Campaign, check out these 4 tips.

1. Retargeting & Dynamic Ads

Using Dynamic Ads will allow you to deliver the right message, to the right person, at the right time as they are based on the person’s browsing history on your website or mobile app.

For example, if a person visits an online store, that person can be retargeted with a multi-product ad (e.g. carousel or collection ad) of the exact products he or she looked at in the past or even placed in an abandoned shopping cart. This, in turn, leads to higher click-through rates and additional conversions.

To do so, you must install the Facebook Pixel onto your website and/or app. If you've forgotten what the Pixel is all about, feel free to read our blog.

2. Visually Appealing Creatives

Visual content is treated more favourably in the Facebook algorithm and is more likely to be engaged with, remembered and shared than written content. No matter what type of ad you create, your use of imagery must always be visually appealing.

Here are some tips you could consider for your Mother's Day creatives:

  • Keep it simple
  • Create natural, relevant lifestyle content, make image relatable to viewers
  • Product or service can be presented in a subtle way, doesn't have to be 'in your face'
  • Test success of different sizes and formats with A/B testing
  • Close up on facial expressions, allow viewers to really feel the emotions related to brand
  • Remove clutter from picture, close ups usually work well
  • Always keep your target audience in mind
  • Use appropriate colours that are relevant to the brand 

3. Add Emotions

Research has shown that during the decision-making process consumers go through when choosing between brands, many of them rely on emotions rather than actual information. The emotional response that an ad can evoke from a person can often play a more persuasive role than the actual content of the ad.

Mother's Day presents a good opportunity for advertisers to remind people around the world of the importance that their mothers play in their lives. A touching video or heart-warming picture of a mother and her son can often hit home and feel quite relatable for users.

In fact, the type of content that is most shared on social media tends to be content that makes users feel emotional. Content that makes users experience a sense of emotion, whether it's happiness, excitement, love or even sadness are always going to be more memorable and can help increase your brand recognition.

4. Clear Call to Action

A visually beautiful and relevant ad is great but without a CTA your viewer might not know what to do next. Add a sense of urgency to your viewer's experience by, for example, reminding them that Mother's Day is just days away and that they shouldn't forget to buy their mother, aunt or grandmother a gift! Your call-to-action should encourage people to click on your ad now and help them consider making a purchase.

Remind people that Mother's Day is just around the corner as research indicates many people tend to forget about it. By reminding users who haven't purchased a Mother's Day gift yet that they can do so with just a few clicks, the chances of conversion will increase!

Your Turn

Are you ready to take your Mother's Day campaign to the next level? Need some help or advice from a recognised Facebook and Google Marketing Partner?
Get in touch with a member of our team of digital experts now!