Social vs Google
What we definitely know is both of these platforms have proven to be very successful and fruitful for advertisers depending on the type of ad campaign they’re looking to set up. However, the difference here is that we have ‘Paid Social’ vs ‘Paid Search’. So they’re not exactly fit for a ‘like for like’ comparison, but nevertheless, let’s dive straight into it.
Although advertising on Facebook can be thought of as similar to Google Ads, in the sense that advertisers using both platforms are essentially promoting their business online, this is pretty much where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested in and the ways in which they behave online.
When it comes to the main difference between Google Ads and Facebook Advertising, think of it this way: Google Ads helps you find new customers, whereas Facebook helps new customers find you. Neat right?
Should you use both?
A frequently asked question is: “Is one better than the other?”
And that question can be hard to answer because it can depend on a lot of different factors. Considering advertisers have different goals for different campaigns, it really depends on what the advertisers’ ultimate objective is.
Both Google Ads and Facebook Ads are incredibly powerful advertising platforms that can help nearly every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. The ways in which the two platforms have evolved independently of one another shows that Google Ads and Facebook should be used in concert, not in opposition.
E-Commerce companies should consider using both advertising channels to promote and sell their product. Google Ads and Facebook Ads can supplement each other’s work and work together in a complementary way to boost your ROI.
To summarise, Google Ads will help you find new customers right away and in the process, will give you an immediate return on your marketing investment. Meanwhile, Facebook Adverts will help new customers find and explore you. And this option gives you a better ROI in the long run.
Next Up: Facebook vs Instagram Advertising