With daily users spending around 41 minutes on Facebook per day, the opportunities for reaching your audience on this platform can't be ignored! There are several benefits for running your advertisments on Facebook.
Why use Facebook Advertising?
Facebook offers a plethora of targeting and retargeting options so you can show your ads to a narrowly defined audience – demographic, location, behaviours, lookalike audiences and more are available.
You can insert a tracking pixel into pages within your website to target your ideal customers with the products that they are most interested in.
Huge Mobile Audience
Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.
In fact, Facebook has over 1.7 billion users that access their mobile app on a daily basis, and this figure has shown no signs of letting.
Strengthen Brand Awareness
Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads.
Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.
Solid Click-Through Rates
Facebook ad CTR is also increasing steadily as Facebook improves its advertising tools and businesses learn how to use them appropriately. And now, with constant improvements on the targeting and creative end, you can dial in to the exact audience you are looking to reach as well as have the creative freedom of multiple ad types to choose from and present to the customer.
The average click-through rate (CTR) in Facebook ads across all industries is 90%.
Facebook Advertising Best Practices & Tips
1. Leverage Video Ads
In recent years, Facebook has become YouTube's biggest competitor and even has plans to take over as the world's most popular video hosting platform. That's because Facebook users nowadays are consuming videos more than ever before.
According to research, the average consumer spends more than an hour and a half a day watching online video content, whilst a staggering 97% of marketers claim video content has helped increase user understanding of their product or service. In fact, when done right, videos often find themselves surpassing image in their overall performance.
So if you exclude video from your Facebook campaign, you may be missing out on user engagement as well as an increase in brand awareness.
Check out this blog for more information on the importance of video ads!
2. Quality Copywriting
Although the appropriate use of videos and images is crucial to the success of a Facebook advertisement, combining these with solid and high quality copy is just as important. In fact a good video or image can be rendered useless without the presence of an equally good copy.
In order to ensure that your ads makes an impact, relevant and well written copy can help you boost your ad's performance by increasing clicks and traffic to your webpage as well as giving users added direction and information about the product or service that you are advertising.
If you can make sure that your copy is persuasive, relevant, exciting and entertaining, you're already half way there!
3. Make Use of A/B Testing
A/B Testing, also known as Split Testing, is a tactic that allows you to find out which ad headlines, copy, creatives, call-to-actions, or a combination of the above work best for your selected target audience. By testing several ads and comparing their performance against each other, you'll be able to gain a better understanding about what kind of ads perform better amonsgt your audience.
Usually, A/B tests are published for a couple of weeks, as advertisers await the arrival of the new results to come in. After the test has been concluded, an educated decision can be made on whether one ad outperformed the other(s).
Want to know more about split testing? This blog has all the answers.
4. Monitor Your Performances
Being able to monitor and measure your ads' performances is absolutely vital in order to gain a deeper understanding of how to proceed with your social strategy and campaign. By using an analytics tools that allows you to visaulise all the data behind your social campaign, you'll have the opportunity to learn from previous mistakes and extract very valuable learnings for the future.
Last year, we launched The Next Ad Analytics, a highly useful tool that allows you to review the performance of all the campaigns, ad sets and ads that you are managing within our application, offering you the chance to get the obtain the best possible campaign results whilst allowing you to benchmark all of your data in the most efficient way possible.
Curious about how else The Next Ad Analytics can help you improve your campaigns? Read this blog!