Today is the day to invest in digital advertising for your business. Why? Well, there’s one thing that advertising on social and Google platforms can achieve where most other strategies fail.
Social media has the power to connect you to an audience like no other. Just think about this, Facebook on its own has more than 2 billion monthly users! That is an incredible figure meaning nearly 1 in 4 people in the world can be found on this social platform.
This fact alone can speak to the value of social advertising. The key to success, though, is knowing who your target audience is and where to find them.
The first rule of social advertising is to familiarize yourself with the different platforms and discover which are the best for connecting with your audience and achieving your advertising goals.
Social media ads offer marketers a set of advanced audience targeting options and reliable conversion tracking that will help them reach the most relevant audiences with the most relevant content possible.
Though advertising through social media sounds already great on its own, it is impossible to discuss digital advertising without talking about Google!
With more than 2 million sites and the ability to reach 90% of the internet, it comes as no surprise that advertising through Google Ads should also be taken into considered when setting up a advertising strategy.
So, let’s get to it and discuss the power of advertising on Facebook, Instagram and Google.